Blog · Category
Viral Campaigns
9 articles

Gamification
How Fi Money Is Gamifying The Future of Online Banking
Discover how Fi Money uses innovative gamification features like FIT Rules and the Money Plant to create an engaging, rewarding experience for users.
Aadhi Shree · 13 May 2024 · 5 min read

Gamification
Bitcoin is Gamification – Reasoning from First Principles
Explore how Bitcoin embodies gamification principles from first principles. Understand its impact on technology and finance.
Venkatesh Rao · 26 Aug 2021 · 6 min read

Gamification
Get 1 Million Pre-Launch Users with a Powerful Referral Program
Drive anticipation! Use a referral program to gather 1 million users on your app's waitlist pre-launch. Increase user interest and boost app visibility.
Venkatesh Rao · 24 Sept 2020 · 4 min read

AppBrowzer Referral Program
Viral Growth via Micro-Influencers: Referral Program Insights
Go viral with your referral program! Understand the role of micro-influencers, challenges & monetization. Drive massive user engagement and growth.
Venkatesh Rao · 8 Sept 2020 · 6 min read

AppBrowzer Referral Program
Viral Referral Program – Planning & Development (Part 2)
Learn how our referral program went viral. Discover challenges faced, deals made, and the successful monetization model. Read the final part of the story.
Venkatesh Rao · 1 Sept 2020 · 5 min read

AppBrowzer Referral Program
AppBrowzer’s Referral Program: 300k to 1.5M Users in 21 Days
I will write about the planning process, how our referral program had gone viral taking AppBrowzer from 300k to 1.5 million users in just 21 days.
Venkatesh Rao · 25 Aug 2020 · 6 min read

Growth Hacking
100x Referral Results with GPay-Like Scratch Card Strategies
Supercharge your referral program with GPay-like scratch cards for 100x results! Learn effective strategies for maximizing referral success.
Venkatesh Rao · 18 Aug 2020 · 6 min read

Growth Hacking
Dropbox Referral Program Case Study: Achieving 3900% Growth in 15 Months
Uncover the Dropbox referral program's success story - a staggering 3900% growth in just 15 months. Learn from Dropbox's referral marketing success.
Venkatesh Rao · 10 Aug 2020 · 6 min read

Growth Hacking
PayPal's Viral Growth: A Case Study on Referral Program Success
Explore the PayPal referral program - internet's first viral growth hack using referrals. Learn from successful referral marketing strategies.
Venkatesh Rao · 1 Aug 2020 · 5 min read