Referrals, loyalty and engagement for apps

Turn first-time users into regulars

Referrals, streaks, scratch cards and games that run inside your app, with rewards paid straight to a built-in wallet. Banks, lenders and consumer apps use Flyy to grow and keep their users. One SDK, live in days.

Your app sends order_placed. Flyy decides the reward in the same moment.

Crate is a fictional grocery app running Flyy.

Trusted by banks, lenders and consumer apps

  • Kotak Mahindra Bank
  • Kotak Securities
  • TaxBuddy
  • Avail Finance
  • CASHe
  • IndiaLends
  • InsuranceDekho
  • Turtlemint

8×

more referrals

Avail Finance

10×

user growth in 10 months

Rigi

12×

more content shared each week

MintPro by Turtlemint

+20%

weekly app opens

Avail Finance

Read their stories

The problem

Discounts buy a transaction. They don't build a habit.

Acquisition keeps getting dearer

Paid installs cost more every quarter, and too many of those users never open the app again.

Cashback trains users to wait

Flat discounts buy one transaction. Users learn to wait for the next offer, and leave when it stops.

Building rewards takes months

Attribution, reward rules, payouts and fraud checks are a product of their own, competing with your roadmap.

Flyy rewards the actions that make a user valuable, like a second order, an on-time repayment or a friend invited, so every rupee you spend on rewards buys a habit.

How it works

Live in days, no reward logic in your app

  1. 1

    Send the events you already track

    Integrate the SDK once. Orders, repayments, sign-ups: any event can earn a reward.

  2. 2

    Pick a campaign for your goal

    Referrals, streaks, scratch cards, spin wheels, quizzes or games, set up from the dashboard.

  3. 3

    Flyy runs it inside your app

    Flyy decides each reward, shows it in your app and pays it to the user's wallet, UPI or bank.

What your users see

One platform for acquisition, retention and engagement

Start with one goal and add more. Every campaign shares one rewards engine, one wallet and one SDK.

Acquire

Users bring their friends

Refer and earn with rewards for both sides, milestones for top referrers and every invite tracked end to end.

6×

more sign-ups

Rigi

8×

more referrals

Avail Finance

Learn more

Retain

Users come back, week after week

Streaks, check-ins and scratch cards on the actions that matter, like a repeat order or an on-time repayment.

59%

more daily check-ins

Rigi

5 lakh+

scratch cards won

Rigi

Learn more

Engage

Users spend time in your app

Quizzes, polls, games and tournaments with leaderboards and prizes, launched without an app release.

8×

courses completed per week

MintPro

81,295

game players in a month

DealShare

Learn more

Apps like yours

What we'd run for your industry

Get borrowers to repay on time, and bring their friends.

The program we'd run

  • Scratch card for repaying before the due date
  • Refer and earn for both the borrower and the friend
  • Streaks for consecutive on-time EMIs

8×

more referrals, with ~20% more weekly app opens

Avail Finance

Customers

In their words

“Flyy integration was fast and helped improve customer engagement, increase weekly app opens by ~20% and session time by ~25%. Referrals jumped 8× due to better end-to-end tracking.”

Sanjeet Kumar

Product and Customer Lifecycle Manager, Avail Finance

“There are many aspects related to referral implementation and gamification — user attribution, variability of rewards, fraud management to name a few — that would have taken us a very long time to build in-house and Flyy excels on all these fronts.”

Anirudh Agrawal

Head of Product, Momspresso

“In general, the product is simple to use, and any modifications made to it are instantly reflected on our platform, saving us a lot of engineering effort.”

Swapnil Saurav

Co-Founder & CEO, Rigi

Featured in

  • YourStory
  • Entrackr
  • StartUs Insights

Flyy GameStudio

You decide every reward. You see what it bought.

Tell GameStudio your goal and budget and it recommends a program. Your team changes anything, previews it on a phone, and launches it without an app release.

  • Budgets, schedules and per-user caps on every campaign
  • A recommended program for your goal, ready to edit
  • Rewards issued and claimed, by month and by trigger
Editing a spin-the-wheel campaign in GameStudio, with a live phone preview
GameStudio recommending an engagement program for an appGameStudio analytics: rewards issued per month, by trigger

Build or buy

Your developers could build this. Here's what it takes.

What you needBuilding in-houseWith Flyy
Referral attribution and trackingBuild and maintainIncluded
Reward rules, budgets and per-user capsBuild and maintainIncluded
Scratch cards, spin wheel, quizzes and gamesDesign and build each one8 campaign types, ready
Wallet and cash payouts to UPI or bankBuild, plus payout integrationsIncluded
Gift cards and couponsSign up brands one by one200+ gift cards, 250+ coupons
Changing a campaignAn app releaseFrom the dashboard
Time to the first campaignA slot on the roadmapDays

Payouts and gift cards via

RazorpayXoxoday

For your developers

One SDK. One event call.

Integrate the SDK once, then send the events you already track. Campaigns, rewards and payouts live in the dashboard, and data flows back through APIs and webhooks.

SDKs

Android, iOS, React Native, Flutter and web.

APIs

Send events, manage users and credit wallets.

Webhooks

Push rewards and campaign data to your stack.

Read the developer docs
// Reward a user for an action they already take
Flyy.sendEvent("order_completed", "499")

// Flyy matches it to live campaigns, awards a
// scratch card and credits the wallet, so there's
// no reward logic in your app.

Questions

What teams ask before they start

How long does integration take?

A few days. Your developers integrate the SDK once and send events you already track. Rigi launched its refer-and-earn campaign within 7 days of starting.

Do we need an app release for every campaign?

No. Campaigns are set up and changed from the dashboard, and the changes show in your app without a release.

Which platforms do you support?

Android, iOS, React Native, Flutter and web, plus APIs and webhooks for your backend.

What rewards can users get?

Cash to UPI or bank, points, discount coupons, 200+ gift cards, 250+ brand coupons and vouchers, or your own custom rewards.

Who pays for the rewards, and how do we control spend?

You fund the rewards. Each campaign has its own budget, schedule and per-user caps, such as one free spin a day, all set in the dashboard.

Can we get the data back into our systems?

Yes. APIs and webhooks push rewards and campaign data to your stack.

Book a demo

Tell us your app and your goal. We'll show you the program we'd run.

Referrals, repeat orders, on-time repayments or daily engagement: we'll walk you through how apps like yours use Flyy, what your users would see, and what it takes to go live.