Customer story · MintPro
An IPL sticker game that got insurance advisors selling.
MintPro helps people start, grow and manage an insurance business as trusted advisors. Partners weren't sharing content, creating leads or transacting enough — so we turned the work into a game.
The solution
Collect 8 stickers. Level up. Win.
A three-level game where partners collected 8 stickers — one per IPL team — at every level to earn a reward, and were promoted automatically once a level was complete. It ran for the Motor, Health and Mutual Fund verticals from 20 April to 30 May 2021.
- Create a lead
- Share content from the verticals
- Complete a MintAcademy course
- Sell a policy or mutual fund
Turtlemint T20 Dhamaal
38,028 partners played.
1,784
completed level 1
158
completed level 2
19
completed level 3
Results by campaign
Engagement up across every vertical.
8x
courses completed per week (MintAcademy)
2x
weekly active users; all-time-high MAU (~50% up)
12x
content shared per week (Mutual Funds)
80%
more leads created per week (Mutual Funds)
15%
more mutual fund transactions per month
50%
more content shared per week (Health and Motor)
App UI
Add game mechanics to your app this week.
Referrals, loyalty, streaks, scratch cards and quizzes on one SDK, with rewards delivered straight to your users' wallets.
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